Generic Top Level Domain name expansion is unstoppable, the global demand for brand name visibility is insatiable, real estate to the right of the dot is inevitable.

The first generation of internet user is also the domainers of the 90’s and they have a vested interest in .COM remaining the de facto gold standard for TLD’s but the current generation and all ensuing generations are growing up with the internet and are savvy users by the time they leave primary school. ┬áThere will be no confusion so it is an illusion to think that Top Level Domain Expansion will fizzle to a dribble.

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